Logo blue lab
Amstel, un sabor excepcional

Refrival’s implementation, logistics, and consulting service for Point of Sale Activation, POS displays, and trade marketing division BLueLAB provides tailored solutions for each project.  Our differential way of executing and controlling trade marketing actions takes full advantage of our experience, coverage, flexibility, and information systems.

We use a complete and specialized process that goes from purchasing to delivery and placement of POS all the way to photographic audits and ad-hoc projects and campaigns;  All of this with the unique and exclusive focus of the roll-out professionals  (our “Runners” Team), a distinguishing sign of our identity.

Blue lab

Assessment of Trade Marketing implementation

Adapted and customized purchasing and logistics

Market activation and implementation

Campaign information, control, and followup

BlueLAB, The most advanced partner for your trade marketing campaigns.