Along the days we were confined within the alert state period, our CEO an General Manager, Gerardo Martinez Acitores, was interviewed online during the SAP event “Customer Experience Day” in which high executives of different relevant companies gave their key thoughts about digitalization and its applying “tools for a better service”. The Refrival General Manager was interviewed by Juan Carlos Guzman (MINSAIT-INDRA) while followed and visualizations of thousands of people with very positive reactions on the social media different networks.